Thinking outside the box

Calgary developers are getting creative in tough condo market

Like much in life, the only constant in the housing market is change. Buyer tastes are ever evolving, and developers of new-build condo projects in Calgary must keep pace.

“Homebuyers today know what they want and need in a new home,” said Nicole McLaws, marketing manager at Hopewell Residential. “They want excellent quality, timeless style, affordable pricing and a location that works for their lifestyle.”

To meet those needs, developers offer a range of floor plan layouts and sizes, with stylish finishings and long-lasting materials. At the same time, they are keeping one eye squarely on the big picture.

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Bright future

A decade of redevelopment has transformed Calgary’s East Village, but the best is yet to come

Nearly ten years into the East Village Master Plan, which was developed in 2009, the Calgary Municipal Land Corporation (CMLC) has invested close to $400-million into its delivery.

“That has attracted nearly $3 billion in private investment, including RioCan’s urban retail centre, now under construction, and various condo developments,” said Clare LePan, CMLC’s director of marketing and communications.

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Bookworm buyer

Brooke Barrett found the right home for her lifestyle, beside her “own private little library,” in Marda Loop

After renting a small condo in a boutique building in Bankview for six years, Brooke Barrett was ready to take the plunge into homeownership. As a lawyer, she works long hours and wanted to find a maintenance-free home, close to a bevy of walkable amenities, including a library. Staying in the inner-city was also top of mind. She checked out townhomes and condos in Kensington and West Hillhurst, and considered the East Village, but in the end, she decided to make Marda Loop home, purchasing a new condo in the heart of the action on 33rd Avenue.

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The flow of history

Calgary’s rivers have shaped the city’s development since its inception

In 1875, members of the North West Mounted Police built a fort at the confluence of the Bow and Elbow Rivers.

Fort Calgary quickly attracted early settlers to the area, and a thriving little community started to grow – one that never strayed far from the rivers that would shape its development.

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