Pop-up goes the store

Calgary retailers making the most of high vacancy rate

Calgary commercial experts say local retailers are becoming increasingly savvy in their fight for market share, challenging the traditional brick-and-mortar concept of doing business in favour of a pop-up model.

‘‘I do think the trend is becoming more popular because of online shopping,” said Barclay Street Real Estate retail associate Amy McGregor, who is working with Calgary Economic Development to research pop-up shops and facilitate a process for new business owners by connecting with landlords.

“Online retailers kind of want to dip their toe in the retail market and it’s a low investment way to do that. There’s more opportunity and more likelihood that landlords will give them the opportunity for the shorter-term leases.”

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